Once we’ve worked together to define issues and opportunities, we set a course with solutions that include traditional media, digital and social media, public relations, and other tactics that will help you grow your business.
Our discovery and research process begins with you. We understand that you are the true experts who understand the solar industry better than anyone else. Our holistic approach involves sitting down with your senior leadership team to discuss your opportunities, challenges and key priorities.
At times, the research that can best help us already exists. We have the resources to review what’s available and help identify how additional research support can be structured to gain relevant insights.
In its simplest form, customer segmentation and data analytics are an effective way to find highly qualified new customers with the same characteristics as your best existing ones.
For your company to reach its potential, your organization must define itself in a way that can be understood and executed by everyone in the company. We can help you...
Once we’ve determined where you want to go, it’s time to create a road map that moves you from point A to point B. We work with clients to move steadily toward their goals with sound, proven initiatives outlined in a go-to-market plan. The plan specifies a variety of marketing objectives, strategies and tactics that may include traditional and digital media, public relations, social media campaigns and other recommendations, depending on your goals.
Understanding your industry and strategic planning are not just tools used by our account people. As soon as we can, we share the information with our creative team. They use it to communicate your message and build the perceptions you want to create.
As our art directors and copywriters craft work that speaks directly to the audiences you wish to reach, they provide a range of creative options that may look and sound very different. But every idea we present is based on your company’s vision, mission, and differentiated brand positioning.
No one knows how well a new recipe works until the soup is simmered for the prescribed time and taste-tested.
How will we know how well your marketing is succeeding? By examining results and using specific data measurement tools, we’ll know whether to reinforce and accelerate our efforts or refine our process for better results.
We’re always looking to enhance our efforts once we’re able to measure our performance against our established goals and KPIs.
Our creative efforts reflect the direction we’ve established for your company long before art directors and copywriters become involved. Once we paint a target for them, they create options that effectively communicate your message.