advertising agency expertise

automotive aftermarket, consumer electronics, home products

consumer segmentation

why use segmentation analysis?

  • Not everyone in a geographic area is an equal target
  • $50K+ incomes don’t behave identically
  • 45-64 year old adults are not all alike
  • Dramatically improves advertising efficiency
  • Generate quality leads with better targeting

branding

brand platform development

  • objectives
  • segmentation analysis
  • guiding principles/values
  • vision/mission
  • brand position
  • brand promise
  • brand personality
  • messaging/tagline

strategic planning

Working in conjunction with your communications team, we’ll develop a strategic go-to-market communications plan to drive business objectives.
This plan will outline specific marketing communications goals, objectives and strategies based on the current landscape and our defined target segment.

  • advertising
  • media plan
  • online/e-marketing
  • promotions
  • public relations
  • timelines
  • direct marketing
  • budgets

creative

  • “big idea” concepts
  • broadcast/video
  • radio
  • print
  • point-of-purchase
  • trade show
  • outdoor advertising
  • packaging

digital

  • website development
  • mobile/tablet site
  • SEO
  • paid search campaings
  • online advertising
  • e-marketing campaings
  • QR codes/NFC
  • CRM integration

public relations

media & blogger relations

  • messaging/training
  • announcements
  • product reviews
  • press tours
  • creative story angles
  • press kits
  • broadcast/b-roll

events & visibility

  • trade shows
  • awards
  • stunt PR ideas

social media & consumer outreach

  • community management
  • content calendar
  • monthly contests & giveaways
  • cross promotion
  • across all channels
  • fan/follower growth
  • advertising/promotion