A review of existing customer names or related data.
In absence of existing relevant data or as an added filter, we develop potential proxy scenarios to determine highest potential segments.
Using in-house resources, we define the strongest clusters for your product and their key characteristics.
We create specific definitions of the core target audience outlining their demographics and psychographic profile to guide all marketing efforts.
We have the ability to overlay additional data sources to determine specific behaviors and shopping patterns. (MRI, Scarborough, etc.)
home products | consumer electronics | automotive aftermarket