why use segmentation analysis?

  • Not everyone in a geographic area is an equal target
  • $50K+ incomes don’t behave identically
  • 45-64 year old adults are not all alike
  • Dramatically improves advertising efficiency
  • Generate quality leads with better targeting

Our approach consists of the following milestones to identify the highest potential customers for your product.

data audit

A review of existing customer names or related data.

proxy evaluation

In absence of existing relevant data or as an added filter, we develop potential proxy scenarios to determine highest potential segments.

cluster analysis

Using in-house resources, we define the strongest clusters for your product and their key characteristics.

personas

We create specific definitions of the core target audience outlining their demographics and psychographic profile to guide all marketing efforts.

behavior and shopping metrics

We have the ability to overlay additional data sources to determine specific behaviors and shopping patterns. (MRI, Scarborough, etc.)

Our segmentation approach identifies highly qualified prospects aligned to your business.

Purdie Rogers can significantly lower cost-per-acquisition & increase sales.

We focus on the 25% who are 75% of your revenue.

branding

brand platform development

  • objectives
  • segmentation analysis
  • guiding principles/values
  • vision/mission
  • brand position
  • brand promise
  • brand personality
  • messaging/tagline

strategic planning

Working in conjunction with your communications team, we’ll develop a strategic go-to-market communications plan to drive business objectives.

This plan will outline specific marketing communications goals, objectives and strategies based on the current landscape and our defined target segment.

  • advertising
  • media plan
  • online/e-marketing
  • promotions
  • public relations
  • timelines
  • direct marketing
  • budgets
  • “big idea” concepts
  • broadcast/video
  • radio
  • print
  • point-of-purchase
  • trade show
  • outdoor advertising
  • packaging
  • website development
  • mobile/tablet sites
  • SEO
  • paid search campaings
  • online advertising
  • e-marketing campaings
  • QR codes/NFC
  • CRM integration

public relations

media & blogger relations

  • messaging/training
  • announcements
  • product reviews
  • press tours
  • creative story angles
  • press kits
  • proadcast/b-roll

social media & consumer outreach

  • community management
  • content calendar
  • monthly contests & giveaways
  • cross promotion
    across all channels
  • fan/follower growth
  • advertising/promotion

events & visibility

  • trade shows
  • awards
  • stunt PR ideas

the work we do to get results
for our clients.

traditional digital branding

Print Advertising Samsung
print advertising client: Samsung

traditional digital branding

print advertising client: Samsung

traditional digital branding

print advertising client: Simpson Strong-Tie

traditional digital branding

print advertising client: Sharp

traditional digital branding

print advertising client: Sharp

traditional digital branding

outdoor advertising client: Fiberon

traditional digital branding

packaging client: Chamberlain Group

traditional digital branding

packaging client: Parex

traditional digital branding

packaging client: Corona Clipper

traditional digital branding

packaging client: Sage

traditional digital branding

tradeshow client: Sharp

traditional digital branding

pop client: Chamberlain Group

traditional digital branding

pop client: Corona Clipper

traditional digital branding

print advertising client: Corona Clipper

traditional digital branding

print advertising client: Corona Clipper

traditional digital branding

digital advertising client: Truck Accessories Group

traditional digital branding

digital advertising client: Dezi Home

traditional digital branding

digital advertising client: Truck Accessories Group

traditional digital branding

digital advertising client: Truck Accessories Group

traditional digital branding

digital advertising client: Sharp

traditional digital branding

digital advertising client: Citi

traditional digital branding

digital advertising client: Corona Clipper

traditional digital branding

digital advertising client: Chamberlain Group

traditional digital branding

brand advertising client logos

traditional digital branding

brand advertising client logos

traditional digital branding

brand advertising client logos
CASE STUDY: Chamberlain MyQ Garage
CASE STUDY: Chamberlain MyQ Garage
CASE STUDY: Chamberlain MyQ Garage
CASE STUDY: Chamberlain MyQ Garage
CASE STUDY: Chamberlain MyQ Garage
CASE STUDY: Chamberlain MyQ Garage

brands we've enhanced with our work.

home products | consumer electronics | automotive aftermarket