big data
marketing

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Consumer Segmentation

why use segmentation analysis?

  • Not everyone in a geographic area is an equal target
  • $50K+ incomes don’t behave identically
  • 45-64 year old adults are not all alike
  • Dramatically improves advertising efficiency
  • Generate quality leads with better targeting

Our approach consists of the following milestones to identify
the highest potential customers for your product.

data audit

A review of existing customer names or related data

proxy evaluation

In absence of existing relevant data or as an added filter we develop
potential proxy scenarios to determine highest potential segments.

cluster analysis

Using in-house resources, we define the strongest clusters for your
product and their key characteristics.

personas

We create specific definitions of the core target audience outlining their
demographics and psychographic profile to guide all marketing efforts.

behavior and shopping metrics

We have the ability to overlay additional data sources to determine specific
behaviors and shopping patterns. (MRI, Scarborough, etc.)

Our segmentation approach identifies
highly qualified prospects aligned
to your business.

Purdie Rogers can significantly lower
cost-per-acquisition & increase sales.

We focus on the 25% who
are 75% of your revenue

brand platform development

  • objectives
  • segmentation analysis
  • guiding principles/values
  • vision/mission
  • brand position
  • brand promise
  • brand personality
  • messaging/tagline

strategic planning

purdie Rogers Strategic Planning Agency

Working in conjunction with your communications team, we’ll develop a strategic go-to-market communications plan to drive business objectives.

This plan will outline specific marketing communications goals, objectives and strategies based on the current landscape and our defined target segment.

  • advertising
  • online/e-marketing
  • public relations
  • direct marketing
  • media plan
  • promotions
  • timelines
  • budgets

Purdie Rogers Creative Agency

  • “big idea” concepts
  • point-of-purchase
  • broadcast/video
  • trade show
  • radio
  • outdoor advertising
  • print
  • packaging

Purdie Rogers Creative Agency

  • website development
  • mobile/tablet sites
  • SEO
  • paid search campaigns
  • online advertising
  • e-marketing campaigns
  • QR codes/NFC
  • CRM integration

Purdie Rogers Public Relations Agency

  • media and
    blogger relations
  • messaging/training
  • announcements
  • product reviews
  • press tours
  • creative story angles
  • press kits
  • proadcast/b-roll

  • social media and
    consumer outreach
  • community management
  • content calendar
  • monthly contests / giveaways
  • cross promotion across all channels
  • fan/follower growth
  • advertising/promotion
  • events and
    visibility
  • trade shows
  • awards
  • stunt PR ideas

big data

We use same VLDB software as AT&T, Verizon & U.S. Census Bureau to identify prospects who statistically look identical to your best customers. Purdie Rogers develops marketing campaigns targeting prospects who are up to 5x more likely to convert.

  • Our U.S. residential household file includes:
  • 153 Million Unique households
  • 235 Million Individuals
  • 130 Million Permission emails
  • 1000+ Data points per address
  • 21 Billion Fields of data 
  • sample universal adapters
  • Tom Tom Drive Time Database
  • 70 Psychographic Clusters
  • Heavy Transactors
  • Discretionary Income
  • Language Preference
  • Economic Stability Indicators

leadership group

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Purdie Rogers People Overview

We collaborate as talented individuals to create powerful work. Our commitment is to improve brands and help clients achieve their marketing dreams with outstanding strategy, planning and creative.

traditional digital branding

print advertising client: Samsung

traditional digital branding

print advertising client: Samsung

traditional digital branding

print advertising client: Simpson Strong-Tie

traditional digital branding

print advertising client: Sharp

traditional digital branding

print advertising client: Sharp

traditional digital branding

outdoor advertising client: Fiberon

traditional digital branding

packaging client: Chamberlain Group

traditional digital branding

packaging client: Parex

traditional digital branding

packaging client: Corona Clipper

traditional digital branding

packaging client: Sage

traditional digital branding

tradeshow client: Sharp

traditional digital branding

pop client: Chamberlain Group

traditional digital branding

pop client: Corona Clipper

traditional digital branding

print advertising client: Corona Clipper

traditional digital branding

print advertising client: Corona Clipper

traditional digital branding

digital advertising client: Sharp

traditional digital branding

digital advertising client: Citi

traditional digital branding

digital advertising client: Corona Clipper

traditional digital branding

digital advertising client: Chamberlain Group

traditional digital branding

brand advertising client logos

traditional digital branding

brand advertising client logos

traditional digital branding

brand advertising client logos

case study

have a look at some of what we do.

CASE STUDY: Chamberlain MyQ Garage

never worry

Be One With Your Garage
Product Launch :: Chamberlain MyQ Garage

Universal Smartphone Garage Door Controller and App

CASE STUDY: Chamberlain MyQ Garage

hands on marketing

Purdie Rogers assisted Chamberlain with the retail launch of MyQ Garage, for controlling almost any garage door opener with a smartphone. We started with customer acquisition strategies based on data analysis, consumer segmentation and persona development. From there we produced retail packaging, POS display concepts, product videos and launched online advertising campaigns. We knew a lot of people would love this product, and we do too.

CASE STUDY: Chamberlain MyQ Garage

show and tell

A short video introduction to Chamberlain MyQ Garage we developed for in-store retail display, online stores, YouTube and paid search video displays ads. Production at Seattle's Spin Creative created a seamless landscape for us to tell people what the product can do for them.

CASE STUDY: Chamberlain MyQ Garage

the box

Retail package art direction and production for Chamberlain MyQ Garage, available in-store and online at the Apple Store, Best Buy, The Home Depot, Amazon, Verizon and directly from Chamberlain.

CASE STUDY: Chamberlain MyQ Garage

on the floor

In-store display system strategy and art direction for Chamberlain MyQ Garage, that included component display, graphics, video and messaging to create a story for educating consumers at retail.

CASE STUDY: Chamberlain MyQ Garage

entertain the people

Situations where you could actually check the status of your garage and open or close it. These are some of the fun ways we catch attention in the online paid search space.

brands we've enhanced with our work.